As someone deeply immersed in the beauty and lifestyle space, I’m always looking for ways to innovate and connect with my audience. Recently, I started using Meta AI Studio to create AI characters that bring a new level of interaction and value to my content. One of my proudest creations is Curly Raye, an AI character designed specifically to help with styling curly hair. Curly Raye is available for anyone to chat with on Instagram, offering personalized advice on everything from layering products to selecting the right items for your curl type.
I understand the struggles that come with natural hair, especially when it comes to figuring out which products to use and how to apply them. That’s why I wanted to create an AI character who could share the knowledge I’ve gained over the years and help others feel more confident in their curly hair journey.

While creating Curly Raye, I discovered AI Studio Helper, a bot developed by another creator. AI Studio Helper made the entire process of developing AI characters much easier and faster, allowing me to focus on the creative aspects without getting bogged down by the technical details. Thanks to this bot, I was able to create Curly Raye and a few other AI characters tailored to different needs.
In addition to Curly Raye, I’ve also created WorkBae, an AI character that helps me communicate efficiently at work, including delivering professional clapbacks when needed. PickYourPoison and FlirtFatale are two other AI characters I’ve designed for fun and flirty interactions, adding a playful element to my content.
How Brands Can Leverage Meta AI Studio and AI Characters
Meta AI Studio isn’t just for content creators like me—it offers incredible potential for brands as well. Here are a few ways I think brands can use AI characters:
- Customer Support: Brands can create AI characters that provide 24/7 customer service, answering frequently asked questions or guiding customers through their buying journey.
- Personalized Shopping Assistance: AI characters can help customers find the perfect product based on their preferences, whether it’s for beauty, fashion, or any other niche.
- Interactive Marketing Campaigns: Brands can design AI characters that engage with customers in unique ways, like offering personalized beauty tips or style advice, driving engagement, and fostering loyalty.
- Event Promotion: AI characters can be used to create buzz around upcoming events, offering sneak peeks, exclusive content, or even coordinating virtual meet-and-greets.
Meta AI Studio has unlocked a whole new world of possibilities, and I’m excited to see how these AI characters evolve and continue to enhance the way I connect with my audience. If you’re curious, you can chat with Curly Raye on Instagram and see how she can help you on your curly hair journey!



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